Does a phone brand matter? As a young consumer, I think younger people want more luxury brands over useful brands. But older consumers want the useful and cheaper phone brands. The luxury brands of phones are usually more high tech whereas the cheaper brands are usually more user friendly. I researched a comparison from GadGets.

Consumers recognize the Apple brand as a luxury brand. Every year the Iphone price increases up to 1000 dollars. Iphone is the most popular brand of Apple. There are three main reasons why some consumers think Apple is the best. Those reasons are design, the camera, and it being durable. The Apple phone usually doesn’t get lagged even if the consumer uses Iphone over 2 years because the phone has its own processor IOS. Apple creates their own mixture of colors and makes the Iphone more luxurious. The new Iphone 11 pro max came out on September 20, 2019. It features three cameras, so consumers don’t have to worry about taking a picture at night because of a new feature called night mode. Additionally, the three camera focuses the picture for a better quality photo.

Consumers recognize the Samsung brand as a more useful and cheaper brand than Apple. Samsung prices generally stay the same every year. Galaxy S is the most popular version of Samsung. There are three main reasons why some consumers think Samsung is the best. Those reasons are design, possible addition of memory, and easy to learn how to use. Samsung also makes their own mixture of colors, but it’s not as luxurious as the Iphone. The most important thing about Samsung is you can add memory card into your phone and add memory size as much as you can. The older consumers are usually having trouble leaning how to use new phones, but Samsung makes their phones easy to control and use. The new phone Samsung Galaxy S 10 was released on March 8, 2019. Many Samsung lovers got shocked by introducing their new color rainbow.