Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. Instagram can be used for a numerous amount of things, such as expressing yourself or business reasons. Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. If you have not jumped on the Instagram bandwagon yet, you may be doing your business a great disservice.

Social media is split into multiple branches of different people. The most common and simple way to get followers is to follow people and hope for a follow back. The process of getting followers by following is called gaining. While gaining you will be following the likes of the audience you are trying to entertain.

But how do you ensure that most people follow back? Make yourself relevant. Put out posts that will relate to the public and you will keep your followers active and you will ensure that most people that look at your page when you follow them follows back.

If you have a private page then you will have to make sure that you have a good profile picture that you feel will attract people to follow and a good bio will help also. Your bio should include where you live or something that makes you relevant to the audience that you are trying to entertain.

Another way to get followers is to use hashtags; these allow you to be looked at by anyone who looks at the hashtag. They may also bring likes to your page.